CDF Launches “Be Careful What You Cut” Campaign

Copyright Children’s Defense Fund, 2012.

 Be Careful What You Cut, a new campaign from the Children’s Defense Fund, depicts the far-reaching consequences of cutting programs that benefit children in their first years of life. Three advertisements, including the one shown above, highlight the impact of cuts to early education, health and food benefits, and tax credits. The images can be used for public service advertisements in newspapers and magazines across the country. The campaign also includes a series of infographics intended for social media sharing, such as Facebook’s “cover photo” feature.


Copyright Children’s Defense Fund, 2012.

The campaign was launched this July at the CDF National Conference, Pursuing Justice for Children and the Poor with Urgency and Persistence, in Cincinnati, Ohio. Schubert Center Assistant Director Sarah Robinson joined more than 3,500 people and some 2,000 youth from across the country at the four-day event. Notable presenters included author, poet and activist Maya Angelou, author Michelle Alexander, Policy Link CEO Angela Glover Blackwell, friend of Martin Luther King, Jr. and civil rights leader James Lawson, Harlem Children’s Zone President Geoffry Canada, and others. Click here to learn more about the conference.


Copyright Children’s Defense Fund, 2012.

Previous Schubert Center talks have highlighted the importance of funding early childhood programs. In 2010, James Heckman, PhD, the 2000 Nobel Prize Winner in Economics, spoke about the economics of investing in early childhood education. A video of Heckman’s lecture can be viewed here and slides can be downloaded here.

Visit the Be Careful What You Cut campaign page.

Visit the Children’s Defense Fund’s website.

Read a news article about the campaign from the New York Times.

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