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Cartoon Characters Attract Children to Junk Food

Posted on June 28, 2010

According to a new study, between fifty and fifty-five percent of children say that food from a package decorated with a cartoon character tastes better than the same exact food from a plain package. The use of cartoon characters to sell products to children is not new. This study also questions the role of emotions when marketing products to children. This study concludes with a call for new research examining the potential of using characters to market healthy vegetables and fruits to children.

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